Airbnb Brooklyn Campaign by Collins
New York and San Francisco based design consultancy Collins have created a brand campaign for Airbnb to represent their partnership with the New York City Marathon and the Brooklyn Half Marathon. The campaign triggered the creation of Béloman - the Airbnb mascot based on the Bélo logo. Béloman is seen throughout the campaign running the marathon just like any other New Yorker, but with an added degree of humour. Collins also included an old school telephone hotline in the campaign that people could call for tips and recommendations for the area.