Eurosport Brand Guide by DixonBaxi
A flexible yet robust guide to communicate the brands we make. Brand guidelines provide a springboard from which our clients can dive off of to evolve and grow their brand. Helping to galvanise internal teams, partners and anyone that comes into contact with the brand and its narrative.
For Eurosport, we printed 250pp physical hard back copies of the brand guide. A celebration of the thinking and ambition that drives the brand, for the client, and for us. In the way that Eurosport fuels the passion of fan and player, the guidelines act as fuel to drive the internal brand team.
They work on two levels – one is specification guidelines that we spend a lot of time crafting to be easily understood whilst beautifully designed. The second part, is to capture the emotion and attitude that drives Eurosport.
To see more of the Brand Guide, click here.