Obey Online Store by Fuzzco
Obey makes clothing for weirdos, freaks, hipsters, skaters, outsiders, and everyone in-between. We loved working with them to redesign their online store.
Our responsive extension of the brand makes use of asymmetrical grids, modernist typography and heaps of white space to frame edgy lifestyle photography.
We greatly simplified the UX to create an intuitive shopping experience. Unique categories for featured collections, look books and seasonal launches all encourage user engagement with the products.
We consolidated existing editorial content to create a more focused and content rich resource called, simply, Magazine. With a massive archive of articles and image galleries, story digestibility and easy search were priorities.
With the new site's streamlined CMS, it’s now far easier for the internal team to manage and promote their products.
Check out the online experience below.