AIGA is the foremost professional design association in the United States. After 100 years as the standard bearer for design practitioners nationwide, the organisation undertook a new vision to become a hub for broader creative constituencies.
Our design solution became a metaphor for the organisation and annual conference itself: evolving over time and embracing the beautiful, messy and sometimes unexpected ways that people and ideas come together in one place. Strategically, the AIGA 'cube' represented a magnetic center of gravity – drawing design disciplines together while dimensionalising and fostering all kinds of inspiring interactions and collisions along the way.
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