Aloof, redesigned In-house
The question was whether a branding agency that create identities for other organisations needs a logotype? How about our portfolio does the talking, and we make the presentation of our written communication form the framework of our brand identity scheme.
On this basis each piece of collateral aims to serve its functional purpose, to be clearly understood, with typography and colour reduced to a minimum. Trim-free.
As part of this process of design reduction, we’ve questioned what each piece of communication really needs to include, rather than defaulting to convention.
What do you think of Aloof's identity refresh?