Art Museum University of Toronto by Underline Studio
Art Museum at the University of Toronto is a new institution that brings the existing Justina M. Barnicke Gallery and the University of Toronto Art Centre together as one entity. The museum sought a new brand identity that would emphasise its placement within the city and its engagement with both the university community and greater Toronto public. Underline created a brand identity program that is built upon an angled logo and functions across a range of promotional collateral including brochures, programs, posters, banners and a website. The logo is set at the same 16.7 degree as the street grid of Toronto, firmly situating the museum in its Toronto location.
What do you think of Art Museum's multicoloured identity?