ASPS by Mast
A Small Print Shop has become the go-to printer in Denver, CO. Through their success, they’ve evolved and grown, and a rebrand was needed moving forward. Previously ASPS had been both a printer and a design studio. Realising their strength was in high quality printing, they phased out their design arm. They then approached Mast about a new brand that would represent this more focused mission.
The new ASPS brand focuses on the idea that they’re fantastic at the fundamentals of printing. The brand’s rigid structure is based on lettering that could be made with the actual pull of a printing squeegee. The lettering, paired with Helvetica and a stark black and white palette, is at its simplest at all times so the attention to detail of their work shines through.
What do you think of ASPS's brand identity?