AURA by Believe in
"A modern and refined identity with accompanying launch materials for AURA, a new range of high end products from global door sealing system manufacturer Lorient. The look and feel has been crafted for architects and specifiers to reflect the quality of the products themselves, encapsulated in a new positioning statement – ‘The Design Edge’.
In addition to the identity, we created a launch brochure that uses holographic foil and tactile materials to stunning effect. We also developed an ingenious sample pack that magnetically closes into itself, as well as product photography and a launch advertising campaign. AURA was successfully launched at the Big 5 construction show in Dubai."
What do you think of the project?