The Berlin Art Prize is an award annually honouring contemporary art from Berlin. Its aim is to support the city’s artists by establishing a non-institutional prize awarded by a select jury of international art professionals. The Berlin Art Prize 2015 is themed I AM, YOU ARE. In close collaboration with the curatorial team we developed the campaign concept to highlight the importance of the individual artist as inherent part of the award identity.
To facilitate direct participation in the creation of the 2015 identity we developed an interactive interface as part of the 2015 website. It was specifically designed to ask first time visitors to determine who they are by completing the sentence 'I AM …' before accessing the full website content. Our visual identity encompassed the design of all collateral, the website, campaigns, advertisements, signage and the exhibition publication.
What do you think of the project?