Betaworks by Franklyn
A tech company unlike any other, Betaworks needed to express its individuality.
Part startup factory and part venture capital firm, Betaworks wanted to root its new identity in tech history. With Charles Babbage’s Analytical Engine as inspiration, we developed a custom typeface constructed of graphic elements from a diagram of the historic computer. Utilising elements of this new typeface, we constructed a provocative logo that has sparked a lot of discussion.
Click here to read the Fast Company article all about the process.
What do you think of Betaworks' brand identity designed by the guys over at Franklyn?