For our own branding we wanted to create a clean identity, that communicates modernity and elegance reflecting our vision and growth as designers. We wanted a mainly typographic identity, so we designed a custom cut of Futura, in a stencil version, as the brand typeface.
We used a stencil typeface to visualise the idea of building and creating something. The typeface was used for the logotype, and extensively through all collateral. In every piece designed, we searched for clean elegance and contrast, focusing on typography often used at important dimensions.
Alongside the stationery we created some MDF clipboards and rulers, carved and engraved with our logo. The neutral tone of cardboard and MDF 'break' the pure black and white feel of other staitonery elements, all printed on uncoated paper. We designed a set of icons for the presentation of various services on the website as well.
Bocanegra is an independent Italian design studio, working in the fields of branding and graphic design. What do you think of their new identity?