Brand Guide: Singapore Edition, the brainchild of Singaporean design studio, Foreign Policy Design, has carved a name for itself since its sell-out release in August 2015. The 468 page publication is a meticulous documentation of behind-the-scenes design processes, capturing the branding secrets of 17 of Singapore’s most progressive brands. Sold out within months of its release with frequent requests for a reprint, Brand Guide is set to make it happen this July, on Kickstarter. The campaign will commence on July 1 and will run for 30 days.
The dossier is filled with pull-outs, anecdotes, and rich imagery to present an engaging narrative of the brands to its readers. More importantly, it captures the golden-age of design in Singapore; a new breed of entrepreneurs that understand the increasing importance of brand design.
The Kickstarter campaign will feature rewards ranging from $1 to $65 that include the following:
1. Brand Guide: Singapore Edition in Pistachio (Kickstarter exclusive).
2. Brand Guide Production Manual and Colour Proofs.
3. Foreign Policy’s 10th Anniversary Limited Edition Tote Bag.
4. Honorary mentions in print for our backers.
You can see some images of the rewards below.
To check out the Brand Guide Kickstarter, click here.