A total brand refresh for music obsessives Cambridge Audio, created in collaboration with Simon Stevens. High quality audio equipment allows customers to 'get closer' to the music they love.
Founded in 1968, Cambridge Audio have become something of a British institution. Seeking a new visual direction, they chose to emphasise their greatest strength; an obsessive attention to detail when it comes to sound. The resulting brand system was developed with the idea that next-level audio quality allows listeners to get closer to their favourite music than ever before. This is represented visually by 'the moment'; a particular second in a song that inspires a deep emotional reaction.
What do you think of the project?