Cambridge Core by Branch
Cambridge Core is the new global platform for Cambridge University Press’ academic content. A sophisticated, high-performance yet easy to use resource, this is the place to find valuable, useful and inspirational research and academic information. With over 1 million journal articles and 30,000+ books, Cambridge Core is the new central destination for academic research.
Following a competitive RFP, we were commissioned to create an identity that would reflect these qualities and build the Cambridge Core brand alongside its parent brands of Cambridge University Press and University of Cambridge.
One of the first deliverables of this identity was a name, and after several presentations, Cambridge Core was chosen. For us, Core firmly positioned Cambridge at the heart of Academia, as a vital starting point of any learning journey. The logotype we then produced, set in Avenir, needed to be flexible enough to create a precedent of consistency for future sub brands, as well as having the ability to incorporate the vast amount of subjects Cambridge Core will cover. The typography needed to be simple and clean to allow the logotype to comfortably adapt to each subject, whilst remaining confident in its master state. This striking yet elegant logotype complemented the Cambridge University Press brand perfectly.
Cambridge Core covers around 35 different subjects – some of which feature sub categories – and so the logotype we created was designed to adapt and reflect each specific area of study. This was achieved by allowing the letter ‘o’ in Core (the physical ‘core’ of the logo) to be filled in and or replaced by an icon or image that represented each specific subject, a clever and playful element that draws interest and remains truly unique.
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