Founded by a team of artisans with a shared passion for the art of candle-making, The Candle Establishment has recently entered the market with a range of lovingly hand-crafted candles, made from only the finest ingredients. To support its inaugural product launch, we were engaged to design the organisation’s brand identity, product packaging and ecommerce website in a market where — even for fragrances — appearance is everything.
The Candle Establishment’s brand identity — the foundation of its entire product range — drew inspiration from a triangular flag, waving in the wind. This symbolism not only lends the brand implied history, as flags are typically found atop established institutions, but also doubles as a playful allusion to a candle’s flickering flame. This decidedly old-world symbol reflects the quaintness of candles, and lends a feeling of longevity to the just-launched brand.
With a prominent use of black across its graphic design style, the brand visually stands apart from many competitors’ tendency towards lighter, more delicate palettes, positioning The Candle Establishment’s range as products of luxury, mystery and sophistication.
What do you think of the project?