Capsule by Franklyn
Branding the pharmacy you’ll never have to visit, please say hello to Capsule, dear.
A newer, better, kinder, smarter type of pharmacy, Capsule delivers prescriptions with love and simplifies the ages-old process of waiting in line at the pharmacy (behind that sick person). A core digital platform with multipe physical elements – from packaging to print to environment – the company needed a flexible identity that makes their services simple, trusted and easy-to-use. We built an extensible brand toolkit, not to mention a few pill patterns, and partnered with some of the best in the business to roll out Capsule in New York City.
What do you think of the project?