CNBC Catalyst by DixonBaxi
DixonBaxi partnered with CNBC International to re-launch their ad-sales team and content studio as a full service, in-house commercial agency called CNBC Catalyst.
CNBC Catalyst will connect advertisers to the world’s most powerful audience through powerful ideas.
The rebrand was commissioned to firmly reassert the network’s commercial position in the global advertising marketplace.
Working closely with senior CNBC International stakeholders in London and Singapore, DixonBaxi refined the strategy for Catalyst, developing its purpose, tone of voice and identity underpinned with a strapline ‘Spark Change’.
Catalyst provides a rare chance to ignite reactions from the world’s most powerful. This exclusive and high-level access led DixonBaxi to consider the identity through the lens of an exclusive members’ club. The design language has a confident, less-is-more approach from its stylish photography to its refined, bold typography.
The monochromatic look is punctuated by a vibrant ‘catalytic heat’ that reflects the creativity at the heart of the new agency and to move it away from simply being a data-driven business. The palette is born of the iconic NBC ‘peacock’ colour that have been remixed to create an ever- changing liquid-colour effect.
The new logo is crafted with precision cuts, giving a sense of being uniquely tailor made. The result is a mark that is modern, sophisticated and confident.
What do you think of the project?