Founded in Ibiza 2009, Dancing Leopard is a women’s clothing brand inspired by all things exotic and tropical. With a flare for combining vibrant prints with flowing fabrics, their colourful collections are designed for the free-spirited and made fit for Balearic summers. Founder Jade Hildreth and Sarah Seaton (a freelance digital consultant) approached me to give the visual identity a full overhaul.
We introduced a delicate nude colour that wouldn’t distract (or clash!) with the brand’s ever changing seasonal collections. To contrast the feminine palette we designed a strong and confident sans serif logo. Inspired by glistening Ibizan sunsets, we used copper as an accent — a texture on screen or foil block in print. Aqua and azure make up the secondary palette — so bright and energetic they’re used across social media and print where we can be more playful in application.
What do you think of the project?