Diarte is a fashion brand of elevated knits and timeless woven's. Built under the premises of quality materials, clean lines and masculine flare, the brand presents absolutely wearable collections full of technical details and own design prints. We faced the challenge of renewing the brand’s strategy through a completely new visual identity based on its claim 'true knitwear and more to be discovered'.
In spanish the word 'punto' has two different meanings: knit and dot. That's why we created a visual identity around the graphic representation of a dot, not just to emphasise the connection between 'knit' and 'dot' in spanish, but to give strength and clearness to Diarte's logotype.
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