Forever Hope Foundation by Branch
The Forever Hope Foundation, who dedicate their time to raising as much money as possible by creating enjoyable, exciting and enticing ways for people to donate to charity, approached Branch with one vision: to give hope to those who need it most. We worked closely with the founders to define a launch/ongoing strategy and create an identity that will grow with the foundation.
As with any identity, two of the key assets are the logos and strapline. For their logo, we paired a logotype together with a distinctive and descriptive symbol. The symbol is a subtle play on the word ‘forever’ by combining an H with an infinity symbol, which is then placed within a circle, to further its foreverness. For the strapline ‘hope is yours to give’, we wanted to put the focus firmly on the audience and in turn position the Forever Hope Foundation as the facilitators of donations.
Forever Hope Foundation’s stationery set is simple and elegant, using large amounts of white space, subtle stocks and specifically selected finishes to carry the foundation’s message throughout their extended collateral set.
A fully responsive, content managed, website was created for the Forever Hope Foundation’s potential donors, and partner charities alike, to find out more about their work, make a donation or book up an event. Extra facilities, such as the ability to enquire about purchasing one off items of memorabilia, has also been included. This site was produced in collaboration with Make it Clear, one of our digital partners, and can be viewed here.
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