FICO Ginger Ale by Shao
For the love of ginger. Lip-smackin’ tasty, farm-fresh and healthy, FICO is a homegrown brand of ginger ale guaranteed to have its flavour work its way to your heart. This tasty ginger mixture is packed only with all-natural ingredients that are hand-picked, and lovingly-brewed into each bottle by a dedicated team of ale-o-holics. Working with growers that do not use pesticides & other toxins, FICO is a brand that believes in the benefits of organic living.
Latching onto the brand’s ideals of transparency, we wanted to translate that to its branding and packaging as well. The logo shows what is inside every bottle with a shift in the colours of the ingredient wheel. The packaging itself sleekly shows the story behind the brand so people can see that FICO is made fresh from the farm, to the kitchen, and finally onto the bottles they now hold.
What do you think of the project?