Forest Found by Passport
Forest Found works to get people of all ages and backgrounds outside. Having grown up climbing hills and adventuring in woodlands they want to pass on their enthusiasm for the powerful and tangible benefits of nature. They are passionate about using the outdoors to; boost children’s development and confidence, show adults how much fun there is to be had in the forest, and create beautiful spaces amongst the trees.
They came to us in search of a flexible and dynamic brand identity that captured this energy and had the potential to adapt to a multitude of different applications. We started with a humble tree that is built out of their initials by way of back-to-back letter F’s, which is complemented by customised typography that alludes to the growing branches and roots of the forest. From this, we created a full suite of logos that are suitable for a variety of uses and scales, while the gently textured, wood-cut style of the line-work displays a natural and honest vibe that indicates the respect they have for their surroundings. They also have three distinct sub-brands through which its offerings are categorised and these required separate icons to appropriately reflect the different experiences of learning, adventures and events.
We researched heavily into the materials we used for the printed collateral to ensure its environmental credentials mirrored the company’s values. We predominantly used paper stocks that were made from post-consumer waste and by-products of corn, kiwis, grains and olives which were produced using 100% green energy. Everything that we printed for Forest Found was also carbon-balanced that is certified by the World Land Trust who use the money to protect an ecologically endangered area of forestry in Vietnam, which offsets the carbon used in the paper making process. The materials we sourced naturally informed the colour palette which covers an array of off-whites, browns, greens and yellow that are used interchangeably across their personal stationery.
Finally, we designed an editorial piece to promote the learning division of the company to local schools. The large-scale format and full-bleed photography begins to immerse the reader into the forest environment which gives a flavour of what they can come to expect, while over-sized typography simply communicates the key mission statement and other essential information. The book is comprised of loose, folded sheets which are fastened by an elastic cord that helps to bypass the need for any environmentally-harmful glues that would be used in many traditional binding methods.
What do you think of the project?
If you missed our interview with Passport, you can read it here.