Joe Pizza is a dine in and take out restaurant in Vancouver's Gastown. It is a Roman-style pizza joint with a sprinkle of North American nostalgia. The brand reflects this sentiment with a custom logotype referencing a combination of retro Italian and New York typography paired with a classic checkered pattern synonymous with the neighbourhood pizza shop. In addition to the core brand package, Glasfurd & Walker worked with the Joe Pizza team to develop a set of merchandise and collateral for their retail store, take out packaging and custom plate wear for dining in.
What do you think of the project?