Le Mise by DIA
Le Mise is the Art Advisory concept of Andi Potamkin, New York’s modern day art gallerist. After a few years in the big box uninviting gallery world Andi wanted to create a personalized and warm experience for collecting and enjoying art.
We created an identity that is both feminine and eccentric, which embodies Andi’s personality and eclectic taste. Beyond the subtly eccentric typography we created a framing device out of the LM initials. The frames are used as branded motif throughout the collateral. It was important the brand and its stationary set felt artful and premium to reflect the care and curation style Andi and her team provide. Additionally, we created a digital experience that embodies the Le Mise brand and offers a warm and inviting alternative to the dull nature of traditional gallery websites.
Launching in the Spring of 2016, Andi and co-founder, Samantha, have established Le Mise as the new way to collect and discover art and found objects. Even though the company is in its infancy it has already began to make waves in the art world establishing itself as a leading voice in the new generation curators, collectors and gallerists.
What do you think of DIA's beautiful combination of pastel and copper for Le Mise?