Magnitude Capital by Apartment One
Magnitude Capital is an investment firm that manages global, multi-strategy hedge-fund portfolios and related vehicles with total assets of $3.8 billion. We were tasked with re-envisioning the firm’s website to better illustrate who they are, what makes them different, and why prospective audiences would choose to work with them. We also refreshed their visual identity system and focused on highlighting their unique approach to investment while retaining the brand DNA of the legacy identity.
We worked closely with the client to develop and define the website redesign strategy which was the foundation for our user experience and visual design work to follow. Our primary goal was to make Magnitude Capital more accessible and attractive to those who are not familiar with them and to humanise the firm’s brand and story. We enlisted the support of photographer, Henrik Olund to capture the human faces and personality behind the firm. We worked to simplify the content structure and design hierarchy so our key messages could be easily digested and understood by a range of audiences.
The name of the firm is inspired by the concept of ‘stellar magnitude’ which is the measurement in astronomy of the brightness of stars. Magnitude Capital, in its essence, assesses the brightness of stars within the investment galaxy. The refreshed logo is a starburst contained within a square which represents the discipline of their investment approach. It also speaks to their commitment to finding ‘corners’ of the market with opportunity. With our new identity system in place, we revamped a suite of communications materials including corporate stationery, print collateral, digital presentations, investor kits, and environmental signage.
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