Makaton is a language programme designed to help people with learning or speaking difficulties. It combines speech and signing as one, supported by a library of symbols. Operating as an enterprising charity, Makaton generates income by selling training and learning resources, in addition to grants and donations. Established nearly 40 years ago, millions have since benefitted from the programme.
Just like Makaton does with language, we combined speaking and signing in one icon, with a hidden speech bubble created between the thumb and forefinger. It’s a logo that anyone can sign, whether they know Makaton or not. Designed to work as a universal seal of approval, the logo acts as kitemark for officially qualified teachers, certified trainers and accredited learning materials. And a proud positive symbol that recognises association for engaged advocates and everyday users.
The identity communicates the positive energy and empowerment that Makaton enables. But also how fun and easy it is to get started. A conversational and active tone-of-voice captures this and reinforces the idea of getting people talking. Simple typography puts language first; while expressive, authentic human imagery celebrates the Makaton community and their stories. A flexible colour palette, tied together with a distinctive yellow ‘pop’, gives the brand an uplifting, playful feel.
What do you think of the project?