Ministry of Sound by Spin
Ministry of Sound is a legendary London night club and independent record label with a strong global reputation. To celebrate its 25th birthday in 2016, we were asked to look at a complete rebrand.
Our first step was to create a new mark and accompanying visual language inspired by the spiky, irreverent qualities the club is famous for. And in doing so open up opportunities for the future development of the brand. However, it soon became clear that by keeping the original logo (with minor tweaks) and combining it with the new mark, we could respect the heritage of the brand whilst simultaneously embracing the future.
What you see is the just first stage of our work with Ministry of Sound. Watch this space.
What do you think of Spin's rebrand of Ministry of Sound? As mentioned in their blurb above, there's more to come from this project so we'll be posting an extended feature on the identity once more of the work is released.