Movi by Branch
We have long sought for greater understanding of the world around us. Movi is a response to this and provides a unique interactive mobile video experience, giving people the ability to control, explore, create and share literally millions of moments daily, changing the perceptions of video from passive to immersive.
We were approached early in 2016 by Movi, an innovative tech start-up based in Oslo and Silicon Valley, who were developing a revolutionary video tool utilising Touch Technology, with an ambition to change the way we experience video forever.
Clean and minimal, the Movi symbol is a visual representation of being ‘caught in a moment’, the core thought behind the whole identity. Based on the play icon that is recognised by anyone who uses video, the ‘M’ symbol was created by us ‘playing’ with the play button, rotating it by 90 degrees, thus representing a moment. Repeating the play icon created the distinctive M shape and gave a graphic solution to capturing the moment.
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