"New York Fashion Week brings together creative visionaries and renowned industry leaders from around the globe. Its collections and connections are the very fabric of the fashion world. The brief demanded an identity that celebrates this collective spirit with timeless elegance. In building this marque, our challenge was to avoid the transitory, while speaking to the above. The shared typographic ligatures and the mindful relationships between them are subtle and sophisticated while the inherent construction allows for modularity. The result reflects a brand built on the perpetual; a nod to the event’s classical heritage, free from the shackles of zeitgeist, and built to last."
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