OFarm by Something Creative Co
With the pride and consistency in supplying the folk of Manly with organic goods and produce OFarm was one of the northern beaches leader in that realm. Having the philosophy that you are only as healthy as the items you put through your body led to the inspiration in their decision and direction for a re-brand.
Taping into the organic trade, the flow and ideology of a farmer was aimed creating emphasis on the brand’s icon. Creating a multifaceted identity that could be viewed in many different ways was the angle leaned upon. The O underlined as the kicker in the logotype to bring back story to the store.
What do you think of the project?