Old Friends Brewery was founded by two old friends who saw a gap in the UK’s burgeoning American–style craft beer scene for a Cambridge-based brewery. They reached out to their old friends at The District to come up with an identity, this smiley chap is the result.
OFB produces beers based on friendship and its brand represents this through emotive language and the variety of expressions and feelings communicated by the OFB marque. It’s in–your–face, maybe even a little truculent, but it’s not apologetic about the enthusiasm and passion that the brewers bring to their product.
The bottle label introduces a bold, stripped back, black and white colour scheme and typography which contrasts with the playfulness of the marque. Colour is applied subtly through the bottle caps, which vary in colour for different beers. The website extends the brand by embracing the @oldfriendsbrew instagram account, which offers a peek into the lives and interests of the OF Brewers.
What do you think of the project?