PAPTIC by Proxy
PAPTIC® have developed a unique new material; combining the properties of plastic with the environmental credentials of paper. With wood fibre as its main component, PAPTIC® can be manufactured in existing paper mills and converted in factories already used in carrier bag production.
PAPTIC® required an identity which would become recognisable as a symbol of quality, performance and environmental responsibility. It was important that they be discrete enough to become ubiquitous and could subtly sit alongside some of the world’s largest retail and consumer goods brands.
Future focused, we created an identity for PAPTIC® that represents the infinite economy their process achieves. Starting from earth, the product circles through the world, eventually returning to the ground or the sea, where it soon degrades. The clear, bold ‘P’ projects feelings of trust and strength, reflecting the high performance and superb print quality of the material.
PAPTIC® will be used by The Body Shop in Finland, as carrier bags. There is a significant pipeline of well known brands who are testing the environmental material in their packaging and carrier bags, looking to implement this responsible option.
What do you think of the project?