Pie by MultiAdaptor
"Pie is a completely new brand of recruitment agency dealing primarily in the high performance sector. They cut out the fuss and jargon of their more established rivals to deliver a simpler straightforward service with focus on people and expertise.
We were asked to develop a hard working brand which could stand up in an already saturated market. We needed to produce a brand that felt fresh and relevant but also trustworthy and quality, an agency which both candidates and companies would feel comfortable investing their futures in.
We already knew that the recruitment world in particular lacked wit and humour. The brand concept was derived from the analogy of a pie itself – whilst most can appear similar from the outside it’s often what’s on the inside that makes the difference. The Pie concept was carried across sliced-through iconography, typography and photography; defining the brand by what they’re not, rather than by what they are."
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