"Devised by nutrition experts, Plenish is a cold-pressed juice brand designed to fuel your body for what lies ahead. Created using only organic ingredients under pressure instead of heat, Plenish is both quality and purity.
The approach was to infuse raw attitude into the strategy by communicating tangible positivity at all times. A motivational 'get up and #crushit' tone of voice paired with a sophisticated brand marque, symbolises the enhanced benefits the juices provide. When combined with a ripe and tasty colour palette the mix is always raw and delicious."
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