Qoñi by Leo Burnett Design
A small artisan community in Peru needed help turning their handmade knit goods into a modern fashion brand ready for the global market. We created the brand’s identity from top to bottom, giving it a name, wordmark, brand story, lookbook, promotional material, and retail tags. Qoñi, meaning warmth in the region’s native language, was perfectly suited to the brand’s line of cozy alpaca goods.
What do you think of the project?