Rathfinny by Aloof
Rathfinny Wine Estate was established in 2010 near Alfriston in the South Downs of Sussex, one of England’s exceptional natural landscapes, with the express intention of producing some of the world’s best sparkling wine. The vineyard will develop to become one of the largest single vineyards in Europe.
Following an initial brand strategy and visual identity design by Pentagram, Aloof have refined the brand assets further and implemented them across all communications, including design of Estate signage, printed collateral and a mobile responsive website.
Central themes to Aloof’s work include communicating the importance of a sense of place within an outstanding natural landscape, Rathfinny's exceptional levels of professionalism, precision and craft, and material and colour palettes that connect with the landscape and agricultural nature of the business.
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