Superhouse by Branch
Architect Magnus Ström, founder of Ström Architects, approached Branch to create an identity and develop the branding for his Superhouse venture. Superhouse is an ethos, a vision for what is possible in beautiful, contemporary, bespoke, luxury private house design.
Two of the main identifiers of the Superhouse identity, the logotype and symbol, are designed (like the rest of the identity) to portray a clean and modern aesthetic and be recognisable without being dominant – allowing the quality of the product to show. As such the logotype is crafted from Azo Sans Thin and then widely tracked, creating a light and confident tone. Then the symbol, rather than be a solid form, is built from two parallel hairline paths which in turn depict the architect and the client working in perfect harmony. This symbol will be debossed, as a signature, into every build.
Throughout Superhouse’s collateral set the application of the identity’s deliberately minimalistic graphic elements is as subtle as possible – just enough presence to create ownership. This means that the main focus is firmly on the context and not the visual language.
Superhouse’s online presence is a single page website that guides users through the About and Approach sections before displaying a gallery, that features an interactive 360º render. Finally there is a Contributors section and Contact. The design of the site is intuitive, minimal and clean, perfectly reflecting the Superhouse brand.
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