The New Black by Estudio Yeyé
The black is always 'in'. Starting from the famous term 'the new black' we created a concept that takes this phrase and gives it a sarcastic use: what if fashion is always moody and superfluous. From the naming to the interior design project we dived into a creative frenzy to conceive this workshop and multidisciplinary fashion design school located in the old quarter of the city of Monterrey. Under a free and spontaneous exercise create not only interior but also some itinerant pieces of fast-art for the gallery inside The New Black. From mural paintings to object art we engaged behind closed doors with the founders of this project into a creative frenzy in a 'factory of Warhol' mood.
At the end we make a critique of the beauty industry and its demand for chemical products for personal use, 'testing on humans' talks about how the global companies treats us like lab rats. We also review satirical street and 'ready made' art by appropriating artists Banksy or parodying Duchamp with typical objects of a beauty parlour.
What do you think of the project?