The Rail Park by Smith & Diction
We worked with the Friends of the Rail Park to update the identity for Philadelphia's least seen — soon to be most loved — park. The Rail Park is a three mile park that connects 10 neighborhoods and runs through 50 city blocks. It all stands on the unused tracks of the old Reading Railroad.
When it came to the visual identity, we wanted to create something that felt like a park. Something you could look at and know exactly what it was immediately. It had to be inviting, yet clear, since some of the neighborhoods it runs through are home to people who do not speak English, or know very little. We wanted this mark to be inclusive for everyone in every neighborhood. A public space for all.
What do you think of the project?
You can see the full case study on Medium, here.