Up to Seconds by Ray Dao
Established in early 2015, Up to Seconds has already became one of the top five fashion retailers in Vietnam for the younger generation. UTS is famous for their comfortable fabric which is flexible in all shapes and forms. Also the brand presents itself as monochromatic and minimal, albeit with the essential pastel pink colour.
Working closely with both commercial and creative departments, the branding design as well as the store interior was focused with the intention of elevating the value–based chain into an upscale, yet accessible beauty destination — focusing on expertise and a young, sophisticated, modern Vietnamese beauty sensibility.
— Ray Dao
What do you think of the project?