Upton Belts by Wedge & Lever
In 2014, a fashion-minded group of entrepreneurs asked us to build a brand from the ground up after determining that white space existed within the belt market. After our own analysis, we realised that not only was the group correct, but that an online-exclusive brand would ensure an American-made, premium product with an edge on pricing. We also determined that fit would be critical to our competitive advantage.
The e-commerce model presented significant challenges for a custom-made product — primarily a lack of direct customer interaction. To make a lasting impression we needed to bridge the gap between the brand’s digital home and its real-world presence through our key consumer touchpoints: packaging and print collateral.
Head over to Wedge & Lever's site to read their detailed case study about the project. What do you think of their work for Upton Belts?