Vaara by EACH
Originally two separate offerings, EACH refocused Vaara's brand definition to combine Vaara Activewear and the founders popular personal wellbeing journal together under a master brand. We gave the brand a unified vision statement to rally around and created a distinct 'visual world' to enable them to act on their new positioning. Online the e-commerce platform and wellbeing journal intertwine for a more elevated and engaging user experience.
What do you think of the project?
Check out Vaara's site, here.