Zenhusen by Rodolfo
"Zenhusen is a harmonious building project in Norra Djurgårdsstaden, Stockholm. Built by Erik Wallin, aiming to bring even more balance to the neighborhood. With a subtle feeling of constant flow and direction filling the rooms, Zenhusen provides generosity both vertically and horizontally. The architectural concept is based on the power of two: a ying and yang kind of relationship. Both between indoor calm vs outdoor wilderness, but also industrial roughness versus soft elegance.
How can we create a visual concept that reflects the spirit of Zenhusen?
Using the keywords minimalism, elegance and industrialism, we started off in a meeting between the industrial and the refined. The logo springs from a rectangular shape found in the exteriors. Symbolizing elegance and minimalism. We also chose to work with the industrial typeface DIN Next, as a clear counterpoint to the logotype. The color scheme is based on the shades used in the architecture – dominated by CorTen, a material on the front of Zenhusen."
What do you think of the project?