The Brand Identity

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5PM 24/7 BB by Plus Mûrs and Bureau Mirko Borsche

French studio Plus Mûrs teamed up with Bureau Mirko Borsche to create a summer-ready clothing set for fashion store 5PM.

The vacuum-sealed Summer Skin Pack contains a sand-coloured t-shirt, shorts and socks, as well as 2 dyes which can be used to customise the garments to match to skin colour.

The collection’s identity is either presented as ‘5PM 24/7BB’ or ‘5PM 24/7 BUREAUBORSCHE’ and is applied minimally in support of the main customisation theme.