The Brand Identity

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A Change of Kit aims to fight the underrepresentation of women in sport.

In celebration of the 2019 World Cup, in partnership with Everpress, they have launched a series of 11 football shirts designed by 11 creatives from 6 different countries.

The campaign, which runs until 16th June 2019, will donate 100% of the profits to grassroots organisations that are fighting for equal representation for women’s football in London.

The shirts, from top to bottom:
Amy Tibbles, Soft Power, Francesca Williams, Charlotte Ager, Karabo Poppy, Sarah Boris, Nina Carter, Matteo Gualandris, Warriors Studio, Minute Books, Roger Gutierrez

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