The Brand Identity

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AbEXP is a Google Chrome extension, which uses ad-block technology to transform commercial banner ads on a website into an audio visual experience, featuring music by electronic duo, Kenton Slash Demon.

Developed by audio design company AIAIAI and interaction designer Andreas Refsgaard, the banners and accompanying microsite feature a greyscale gradient noise aesthetic inspired by brutalism.

Typeface: Relative by Colophon Foundry

Try it out

Grinning Face Coconut Milk by Leo Burnett Design

Museo Arqueológico de Lanzarote by Folch