The Brand Identity

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Accident Health International (AHI) by M35

Accident Health International (AHI) is an underwriting agency providing market leading accident, medical and travel insurance. They commissioned Sydney based design consultancy M35 to create their new brand identity in line with their refreshed strategic positioning.

The new logo references the globe seen in the previous symbol, and encapsulates the company’s new positing line: ‘To protect what matters most’. The accompanying brand language is robust and flexible, allowing AHI to communicate their values across a wide range of outputs.

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