The Brand Identity

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Adwoa Aboah x Nike by Soft Power

London based creative agency Soft Power worked with Nike to create a limited edition football jersey for activist, model and Gurls Talk founder Adwoa Aboah. Gurls Talk is an online community for young women to discuss issues such as mental health, sexuality and relationships.

The design includes fire A’s, Adwoa’s lucky number 3 and her favourite ‘MEGA’ phrase – all printed in reflective ink on a breathable, sweat-wicking fabric.

Gruff by TM