The Brand Identity

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Aeonik by Mark Bloom and Joe Leadbeater

Aeonik is a neo grotesk sans serif typeface designed by Mark Bloom and Joe Leadbeater. The font family consists of seven weights, with proportions that are wider than a typical grotesk, but thinner than a typical geometric sans serif.

For the launch, Mark and Joe designed a fictional airline brand that includes a logo, plane livery and signage.

Any purchase of the font family includes a copy of the 64 page type specimen, which is printed on Antalis Olin Smooth Absolute White using fluorescent yellow and black inks.

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