The Brand Identity

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AIGA Design Conference by Mother Design

AIGA is the foremost professional design association in the United States. After 100 years as the standard bearer for design practitioners nationwide, the organisation undertook a new vision to become a hub for broader creative constituencies.

Our design solution became a metaphor for the organisation and annual conference itself: evolving over time and embracing the beautiful, messy and sometimes unexpected ways that people and ideas come together in one place. Strategically, the AIGA ‘cube’ represented a magnetic center of gravity – drawing design disciplines together while dimensionalising and fostering all kinds of inspiring interactions and collisions along the way.

Text: Mother Design

Design Sweden by Parasol

Björk & Berries by Parasol